Unfortunately, many business leaders struggle to answer this basic question.

Not knowing your biggest business problem makes it difficult for your business to actually find its best opportunities to thrive and reach its fullest potential.

That’s why &Partners exists

We help you

accelerate & optimize your business potential by transforming & reimagining your business & your brand.

&Partners is a consulting firm designed to help our clients with actionable & comprehensive solutions to complex business, digital, data, social, and branding problems.

With our proprietary Business Therapy™ & Brand Therapy™ processes, we help you figure out not only the answer the foundational question of, “What is my biggest business problem?” but also to clearly see where your business can go – and should go.
We help you:

• Audit your current business situation
• Analyze your data and your website health
• Optimize your SEO/SEM/Keyword content
• Identify your greatest business opportunities
• Build your business strategy & actionable roadmap
• Create or refresh your brand
• Build & optimize your marketing plan
• Optimize integration of your physical & digital experiences
• Develop your online & social media presence
• Increase loyalty through lead gen

Our objective is not just to tell you WHAT you need to do to optimize your business, but to accompany you with HOW to implement the solutions through our integrated and multi-disciplinary approach.

Explore our capabilities & our process in greater detail.

What we do

– Optimize businesses and set them up to scale .
– Fix weak brands and make them strong.
– Make your brand stand out from the competition.
– Craft your brand into inspirational storytelling.
– Help you make your data do more.
– Give you the tools to empower your team to implement change.
– Improve your online presence (SEO, SEM, content).
– Map out how, where, when your brand comes to life and who it speaks with – basically your marketing plan & marketing calendar.
– Make sure all of it accelerates & amplifies your business results.
– Help you implement digital transformation.
– Make the process fun .

Our Integrated Approach

&Partners brings together experts from many disciplines to solve your business problems holistically.
We believe each solution has an impact on all disciplines. Therefore, we prefer to look at all disciplines together to optimize and leverage all untapped potential.

Our goal at &Partners is to add greater value for:

your business
your brand
your users
your customer

Why our clients come to us

More than ever, the business world is getting really complicated because of:

– More competition
– Digital disruption
– Growing number of marketing channels
– Social medial explosion
– Changing consumer tastes
– Increased user/client/customer expectations

We frequently hear from many business leaders and marketers,

that they aren’t quite sure what their biggest business problem is. They know something is off, or they have many problems to solve, or that it is not an optimized business, but most importantly, they don’t really know:
– WHY they have problems
– HOW to identify the problems
– WHAT they can do better, and ultimately
– HOW to implement the solutions

We also often hear:

How does a traditional business grow in the digital world?

While most business owners and leaders know they need to embrace digital, be active in social media, leverage data & analytics, etc. many admit to us they have no idea where to start or how to make it work to grow their business. The &Partners Integrated approach through short workshops and high-impact ideation sessions, helps uncover opportunities – and more importantly – connect the dots to do more with less and even more with more for the optimization of their business.

I don’t understand how social media can help my business.

Frequently, our digital audits and &Partners Business Therapy ^SM Sessions reveal disconnected and uncoordinated social media activities. Posts are done for the sake of doing them, ad buys are randomly executed, targeting is a “best guess”… rather than making all of it part of a larger streamlined Business, Branding & Marketing strategies. Content has become an incredible currency for deeper, more meaningful connections with customers. And highly targeted content, an incredible vehicle for business growth.

I don’t know if my marketing is effective.

Most business owners do not have a clear marketing strategy and do not measure the before, during, and after of their marketing activities. We should know when to run a campaign, how to run it (different channels), and how it performed. However, even when a company does this, they don’t quite know how to use the data to make the next round better. As part of Business Acceleration Process, &Partners will help you map out compounding marketing plans (where each marketing activity fuels another rather than what we call, “a marketing dead-end”), calendarization strategies (plan your year so you can hit at the right time, with the right marketing activity, to the right prospect), along with helping determine KPIs and benchmarks to track progress and impact in order to constantly tweak and optimize your marketing activities.

How do I drive more traffic to my website?

Many websites are set up at the beginning of the business planning process and don’t evolve with time. In order to drive traffic to a website, we must utilize the right content with the right keywords. Our SEO (Search Engine Optimization), SEM (Search Engine Marketing). content creation, and content strategy capabilities help you optimize your digital visibility.

My brand feels old, what should I do about it?

A great brand is now more important than ever. Consumers expect the brands they are loyal to, to have purpose and continue to develop a meaningful relationship with them. They want brands to stand for something. What used to be a pretty logo is now just distracting wallpaper. We see many business owners struggling with changing their “brand identity” as they don’t know where to start and how to connect it with a larger business. At &Partners, we help our client-partners reveal the souls of their brands and either build around it or boost it with new meaning.

How should I use data and analytics?

The word data is often scary for our client partners. They know they have a lot of it. They know they should be analyzing and using it. And they often feel guilty for not quite knowing what to really do with it. And we totally get that. It is overwhelming. As part of our philosophy to help our clients simplify their business strategies, we will help you with your data and analytics, and help you see how you can use it more effectively. Many businesses only use their accounting software to see what’s coming in and what’s coming out. As a first step, we can help make good use of data & analytics to run marketing campaigns at the right time with the right target population. At the same time, it can also be used to build loyalty programs and of course, to optimize your business as a whole.

We help you solve this chaos

&Partners is about:

big ideas &
better solutions.

They say the shortest distance between two points,
is a straight line.

While we all know this truth to be self-evident, many companies come to &Partners for help because their businesses look more like this:

We realign & integrate all activities

Our purpose as a business and branding consulting firm is to empower companies by realigning all the moving parts of their business.

The end result is to accelerate and optimize their: business growth, digital integration, and brand vision.

So that it looks like this:

By re-aligning your business activities, we get you where you want to go,

faster.

Our integrated approach looks at all moving parts of your business. Once the problem(s) have been identified, we then re-align and optimize these elements to better perform together by working as a whole rather than disconnected parts.

We get you to the straight line your business requires to be optimized.

Strategy without tactics is a dream.

Tactics without strategy is a nightmare.

– Joshua Dye –

Everything we do

Business

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At &Partners, we help organizations see more clearly what their business vision really is. By knowing where you are and knowing where you want to go through our Business Therapy ^SM sessions, we create Business Strategies that accelerates and boosts both timing and business growth impact.

Brand

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A great brand is the balance of three elements:
1. It is a business solution to a clearly articulated business problem.
2. A memorable and compelling brand story.
3. An inspiring brand purpose – the WHY of your brand. Because consumers don’t buy what you do, they buy WHY you do what you do.
We say “A brand is only as great as its worst experience.” We help our client-partners fix their experiences to create a more consistent and more memorable brand.

Data

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Data is the new advertising. It’s what creates loyalty and repeat purchase. It’s what rewards your customers. We help you truly understand and leverage your data to create deeper and richer engagement with your customers. Through greater analytics and more powerful business intelligence, we help:
1. Implement more impactful loyalty platforms
2. Develop more relevant content
3. Optimize your marketing activities to align with the greater business goals.
And if you have no data, no worries, we can help you with that too…

Marketing

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What we frequently see is marketing activities not working together to create a compounding effect. This is inefficient and expensive. We call this “dead end” marketing. We work with you to connect your marketing activities to build on each other for maximum impact, efficiencies, and growth.

Digital

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Digital activities within a company are often disconnected from the rest of the marketing, branding, and business activities. At &Partners we help you on two levels:
1. Be more efficient with your digital strategies with optimized SEO/SEM/Social Media/Content/Google (Analytics, Ad buys), etc AND
2. Integrate them more effectively with all other company activities.

Acceleration Workshops ^SM

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We love getting people together to figure out problems and create better solutions. We have conducted hundreds of workshops to help uncover anything from: re-energizing brands, optimizing startups, building marketing plans for the year, finding new business opportunities, etc. These can be with teams, just leaders, for a few hours or 3 day off-sites.

Retail Optimization

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We have deep expertise in retail from shopper marketing audits to optimizing physical retail spaces, to calendarizing marketing plans . We also help our client-partners integrate their offline activities with the online activities including: loyalty progams, content, SEO/SEM, innovation, etc.

Startup Acceleration

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Startups are an interesting business model. There are many constraints (resources & time being the main ones), and many opportunities to create something new, amazing, and innovative. We assist with exploring the world of possibilities (the divergent phase), then create a hierarchy of tactics and strategies (convergent phase), and then map out the calendar of implementation with project management tools for more efficient and effective management of timelines and resources.

Other Expertise

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Part of our implementation capabilities, we support our client-partners with guiding and executing UX strategies, design and other exercises like naming/nomenclature. We also have experience with non-profits to help them increase and accelerate their brand, donations, and volunteering. To learn more about our proprietary approach, click here.

Simple is better than better.

Because humans prefer simple over better.

– Joshua Dye –

At &Partners,
we believe in making what we do for you,
simple.

We make it simple, and organize things in a way that enables making decisions easier & more intuitive.

We take the complex, and simplify it for you.

We believe your solutions should be simple and intuitive so you can take action and implement the recommended activities… because the best solutions are the simple ones.

Too often we see complex marketing plans from other consultancies and agencies gather dust because the activities aren’t cohesively integrated, too complicated to execute, outside of your company’s capabilities, or require unavailable resources. We work with you and your teams to deliver a clear roadmap – a realistic roadmap – where everything is optimized to work together to make your business thrive.

We believe the successful companies of today & tomorrow have the following principles:

A clear business strategy
A clear brand purpose
A calendarized marketing plan
Impactful and business-driving digital & marketing activities
Design is part of the brand story
“Simple & intuitive” are guiding values
And everything is integrated

Our process

Please roll over for more detail

Who we are

&Partners is an alliance of industry experts. We believe every business problem is different. And therefore needs different types of experts at different times.

Digital Transformers
We are veterans of the world of digital transformation. Sounds like an oxymoron right? A digital transformation veteran…

Truth is – and you know this because you are witnessing it impact your business every. single. day. – that the future is increasingly built around digital first, then everything else.

That is why we are digital-centric and each of us has 15+ years of experience in the fields of digital: marketing, branding, storytelling, data & analytics, database management, SEO/SEM/content optimization, social media, shopper marketing, design, business consultancy, loyalty platforms, and integrated strategy & implementation.

Scalable Expertise
Because we are a partnership we scale to be more efficient in how we help you succeed. We have created a better way to work by creating a platform of partners chosen for their deep expertise in their respective fields.

We are designed to be agile to quickly get to the heart of the business matter and rapidly uncover strategic roadmaps to accelerate the implementation of practical and effective solutions.

What it means for our clients is: quicker responses, faster solutions, better collaboration, more rapid and impactful results.

Seriously fun
We also believe in making what we do for you, fun.
While the problems – your business problems – are complex, we take them very seriously. However, we also make the process as fun and enjoyable for you as possible. So that in the end, not only did you solve your business, brand, marketing, digital, social, etc., problems, but you also had fun doing it.

Global Flexibility
Our partners are located in the South of France, NYC, and Atlanta.
We are built to be nimble and built to be efficient in a COVID world. Wherever you are, we can partner with you.

Because we only work with seasoned digital industry experts, we work only with the best to bring you business and digital transformation wherever you may be in the world, in whatever industry you may be.

Please contact us below.